Pluma
Reserve your world. Founding orders open now.

Pluma Collection.

Launching Fall 2027.

The five Pluma colorways: Grove, Parlor, Mercer, Gallery, and Saint Clair

Garment finishing, reinvented

The Lint Roller You'll Actually Leave Out.

A roller with two dedicated cartridges that lifts what doesn't belong and leaves the scent that does. Five worlds, one ritual, and nothing left over to peel and hide.

No charge today. We'll email you the moment your world ships.

What's actually different

How It Works

The Pluma roller, open, showing the dual-layer lint and scent cartridge

The Dial

A brass dial on top switches between Lint, Scent, or Dual, and the matching cartridge rotates to face front. Lint presents the adhesive roller only, Scent presents the fragrance roller only, Dual presents both. Each cartridge loads and refills on its own schedule, independent of the other. Pick your mode before you open anything — the dial decides what's live inside.

The Doors

A traditional roller sits out with its sticky roll exposed, collecting dust whether you're using it or not. Pluma stays closed until you're ready. A separate selector, also on top of the body alongside the dial, releases the doors — open them, and roll the exposed cartridge over your garment the same way you would any lint roller. Close them again when you're done.

The Take-Up

A traditional roller leaves you peeling off a used sheet with your fingers and finding somewhere to put it. Pluma winds the spent layer onto a hidden take-up spool inside the cartridge as you use it. No peeling, no contact with the adhesive, nothing to throw away until the whole cartridge is due for a refill.

Five worlds. One ritual.

Find Your World

Five women, five cities, one product that belongs in all of them. Hold for a moment on the one that's yours this week.

Still deciding? Take the Two-Minute Quiz

The full line

Five colorways. One ritual. Choose the one that's already yours.

The Pluma Collection: Grove, Parlor, Mercer, Gallery, and Saint Clair side by side

The wrong answer

You Already Own a Lint Roller.
You Just Don't Leave It Out.

The drugstore rollerPluma
Removes lint & pet hairUntil the sheet fills upDedicated adhesive sheet, more capacity per pass
Applies fragranceNoFive signature scents
Looks good sitting outNoDesigned to be seen, five colorways
Changing the sheetPeel it yourself, touch the used adhesiveWinds onto a hidden spool, no contact
ReplenishmentBuy again when you rememberSubscribe & save, arrives before you run out

The refill ritual

Made to be used, designed to be kept.

You buy the roller once. It's the adhesive and scent cartridges that refill, each on its own clock. Once either one drops into its last ten sheets, we count them down for you, one at a time, so you always see it coming before it runs out.

Adhesive sheets 6left
10987654321

Delivered every 8 weeks, on its own schedule. Your next 3-pack ships automatically so it lands before sheet one.

Scented sheets 2left
10987654321

Delivered every 5 weeks. Most people go through scent faster than adhesive, so this cartridge reorders on its own timeline.

Run them together on one box, or let each reorder independently. Switch worlds, change either cadence, or skip a shipment anytime from your account.

Reserve Your World.

Founding orders are limited to the first production run. Tell us your world by selecting your colorway below and we'll tell you the moment it ships.

The Pluma Roller

Gallery — The Pluma Roller

"The one in the room you cannot stop watching. She is not trying to be."

Reserve Your World

Pricing announced before founding orders ship. We'll email you the moment Gallery ships. Swap worlds anytime before then.

  • The adhesive cartridge lifts lint and pet hair in one pass. No peeling, no sticky residue on your hands.
  • Ambrette musk, stone mineral, neroli, and sandalwood apply as you roll, so your closet spray becomes optional.
  • A shape built for a SoHo dresser, not a hall closet.
  • Refill in seconds. The spent layer winds onto a hidden spool inside the cartridge — your hand never touches the adhesive side.
30-day returnsShips in 3–5 business daysCruelty-freeIFRA-compliant fragrance
Details & Materials
Roller body in matte ABS, colorway Gallery, warm cream. Two dedicated cartridges: a residue-free adhesive sheet and a separate scent sheet formulated to IFRA standards. Full ingredient disclosure ships with every order.
How To Use
Turn the dial to Lint, Scent, or Dual to choose which cartridge faces front. Use the selector to open the doors, roll over the fabric, then close the doors when you're done. As you use it, the spent layer winds onto a hidden spool inside the cartridge — no peeling, nothing to handle until the whole cartridge is due for a refill.
Shipping & Returns
Founding orders ship as the current production run completes; standard orders ship in 3 to 5 business days. Return your roller within 30 days for a full refund. Opened refill cartridges aren't eligible for return; unopened cartridges follow the same 30-day policy.
Subscription & Refills
Each sheet lasts roughly 150 passes. Adhesive and scent run on their own clocks, most people use scent faster, so refills are tracked and reordered separately. Swap worlds, change either cadence, skip a shipment, or cancel anytime from your account.
Is Gallery right for me?
Gallery is warm cream with ambrette musk, stone mineral, neroli, and sandalwood: the colorway for someone who wants ambient influence without announcement. If you want something warmer and more romantic, Parlor is the one to try next.
Pluma Gallery colorway

If she were a city

New York City · SoHo. Gallery doesn't share Manhattan with anyone else in this collection — it's hers alone, and specifically SoHo's: cast-iron facades, gallery openings that spill onto the sidewalk, a downtown built for someone who was here before it got popular.

She goes out on a Saturday because she already knows who's going to be there, not to be seen arriving. Her apartment looks assembled by someone with impeccable taste, which it was — by her. None of it cost what it looks like it did — she just knows where to look.

Before you ask

Frequently Asked

How fast will my Pluma arrive?
Founding orders ship as soon as the current production run is complete, with a shipping estimate at checkout and a tracking email the day it leaves our facility. Standard orders, once we're past the founding drop, ship in 3 to 5 business days.
How long does a cartridge last?
Roughly 150 passes per sheet, but adhesive and scent deplete at different rates for most people. That's why each one has its own refill cadence, and each one counts down its last ten sheets separately so you can see either one coming before it runs out.
What if it's not right for me?
Return your roller within 30 days of delivery for a full refund. Opened refill sheets aren't eligible for return, since they're a personal-care product, but an unopened cartridge is covered under the same 30-day policy.
What's actually in the adhesive and scent sheets?
A residue-free, skin-safe polymer adhesive with no harsh solvents, safe for direct contact with cashmere, silk, and wool. Fragrance is formulated to IFRA standards and safety-tested every batch.
Can I change my refill subscription later?
Anytime. Swap worlds, change cadence, skip a shipment, or cancel outright from your account, no phone call required.